How To Use The Dear Field in GoldMine
The Dear field in GoldMine is given top-billing in its upper-left quadrant…. But how should it be used?
What should be entered, is, whatever should be after the word “Dear” in a letter or email, for example…
Dear Jeremy, or
Dear Mr. Davis, or
Dear Dr. Davis…
This allows for fully automated ‘personalized’ marketing via letter merges with Microsoft Word or, or email blasts with GoldMine. Some people you may be on a more informal basis with so “Dear Jeremy” would work well… Others, however, you may have a more formal relationship with so “Dear Mr. Davis” is more appropriate.
To make this a quick, easy, and error free entry here is what you might see in your F2 Lookup to speed data entry and ensure accuracy.
Here are the actual codes to enter as part of the Lookup…
~"Dr. "+Contact1->Lastname
~"Mr. "+Contact1->Lastname
~"Mrs. "+Contact1->Lastname
~"Ms. "+Contact1->Lastname
~&firstname
In our next entry I am going to talk about the lookup.ini and how you an automate the first name entry as a default.
Have a Great Weekend!







